We are a group that is not for everyone. Black Brand doesn’t care what kind of bike you ride, just that you ride. Our gear is not what you buy when you want what everyone else has—you need to be the wolf, not the sheep to ride in Black Brand.

We are making our mark on the cruiser apparel industry. We are determined to do things that other companies are not. We refuse to be all things to everyone and we produce apparel for people who want to be different.

We are the premiere head-to-toe apparel line for cruiser riders, giving you choices; both in styling and function. We will set the direction and trends in the market in such a way that other apparel companies will start to copy our designs. We won’t stray from being a motorcycle clothing company, which means we are committed to bringing you the best apparel for the best price, because nobody else has the balls to.

And we mean it! Our flagship products push all the boundaries.

How? We started by looking at the apparel lines in the already highly competitive motorcycle industry. We looked at apparel in the lower-end market. We looked at apparel in the high-end market.

And we found there was nothing for the mid-line market. That is where we come in.

We began by analyzing every facet of apparel that was currently available for motorcycle riders. Other manufacturers seemed to be making jackets without considering what a rider, or passenger, might want or need: vents on jackets that were supposed to allow air flow but were blocked by pockets; women’s jackets that rode up while riding, forcing them to buy a larger size just to be comfortable; seams that were added for no apparent reason.

We made it our mission to make a product that was better. The result?

All of our women’s jackets have a hip zipper that allows give in the jacket and prevents it from riding up. Jacket liners that snap back into place instead of a button and fabric loop. A riveted leather strap in all the jackets for easy hanging. An easy way to identify a man’s jacket from a woman’s, and the right amount of pockets to make jackets useful.

We listened to what you had to say and made our apparel better than anything else on the market.



KoolTek is a special process Black Brand uses in the final preparation of some jackets that will keep the leather 20-25 degrees cooler in the sun than standard leather. This makes wearing your jacket on a sunny day a lot more comfortable.


Some Black Brand jackets have a sewn-in liner treated with 37.5, the best moisture wicking and odor absorbing fabric treatment in the powersports industry. 37.5 is so advanced, it senses when you start to sweat and immediately starts wicking the moisture away from you skin. Additionally, it absorbs a tremendous amount of odor, helping your jacket say fresh for a long time.





D30® Impact Protection

Select Black Brand jackets will come equipped with D3O body armor. While cruiser apparel isn’t normally associated with armor, we felt the reality is you can crash while riding a motorcycle, so we want to offer the best, most comfortable armor we can find. D3O is soft, flexible, not bulky and not at all intrusive in your jacket allowing it to be comfortable for an all day ride. And it stays soft all the time, unless you have an impact, at which time the material will instantly harden and protect you significantly more than just leather could.






Black Brand helmets have a fiberglass shell. The fiberglass shell allows us to inmold a Composite Fusion EPS liner directly to the shell, eliminating gaps and increasing safety. Composite Fusion Technology puts dual density cone shapes against each other in the EPS, creating crumple zones that absorb more energy, quicker, and still allow for a very small EPS thickness, contributing to the small sizes of our Cheater helmets.


The Cheater Helmet is made from fiberglass and the EPS liner is a composite Fusion that is inmolded to the shell eliminating any gaps and increasing the safety. The Composite Fusion is created by injecting cone shapes—soft and firm—against each other to create “crumple zones’ in the liner and offer more protection with less size.

Black Brand sent an HJC traditional half-shell helmet and a Cheater .50 to a third party lab to have them measured for overall size. The HJC has a surface area of 223 inches while the Cheater is just 188 inches. Black Brand even measured the smallest H-D® helmet they could find and it came in at 207 inches. That makes the Cheater about 20% smaller than the HJC and is a full 10% smaller than the Harley® helmet.

The Cheater Series of helmets from Black Brand present the ultimate, no compromise solution to mushroom head. We have all seen a person wearing a 1/2 or 3/4 helmet that looks just like a giant mushroom has grown on their head. It does not look cool—and the extra wind it catches makes your neck stiff on a long ride. The Black Brand Cheater helmets use a combination of multiple shell sizes and in-molded Composite Fusion Technology to give the smallest, safest DOT approved helmets around.